Presentation of the New BMW X1 in Milan
From 7 to 13 December 2015 BMW launched the new BMW X1 on the market, and we couldn’t help but be there. Thanks to the collaboration of App Eventi, we installed a 145 meters long and 11.5 meters drop zipline in Piazza Gae Aulenti in Milan.
Many young people came to the inauguration to experience a 36 km/h descent over the new city park.Two towers were installed, connected to each other by two lines describing a looped route. Visitors launch from the first structure to reach the base of the second one in flight, climb back up to the launch height, and then reach the base of the first structure again.Thanks to the work of all the staff, the event was a great success. The BMW Zipline was a facility we will hardly forget.
BMW URBAN ZIPLINE
Location
Piazza Gae Aulenti, Milan – Italy
Inauguration
2015
Length
145,6 m
Drop
11,5 m
Max. speed
36 km/h
Flight duration
20 s
Hourly capacity
90 pp/h
Trail
2 cons.
Type of flight
Standard
Number of lines
Single
We worked with Adrenaline Constructions on a very ambitious project: to bring a Zipline to the center of Milan for the launch of the new BMW X1.
Despite the very limited time available, we found in the guys a cooperative spirit and great professionalism, which allowed us to arrive at the inauguration on time.
The event lasted a whole week, during which we had more than 2,300 people flying through the skies of Milan! The Adrenaline staff were tireless and always with a smile on their faces.
It was a challenge we met together and a great experience.”
Marta Marini
Project Manager
App Eventi S.r.l